Thursday, February 21, 2013

His Name is TRAVIS J.



Allow me to introduce a young new hip-hop artist who goes by the name of (Travis J), born Travis Johnson, December 11th, 1989, in Richmond Virginia. In 2008, at eighteen, on the same day he graduated from high school, he became one of our brave soldiers in the United States Army. Even though, he was serving his country overseas, he still found time for his music. Travis J. performed for his fellow troops in outdoor shows in far away places like Afghanistan.

Travis J. is back on U.S soil now and currently living in Orlando, Florida pursuing a recording engineering degree from Full Sail University. This twenty-three year old has been dreaming of stardom since he started writing lyrics at the age of eight, and he is finally ready to unleash his music to the world. According to his rough recollection, he has over 700 songs ready but wants to take his time. Music is his life and he wants to pace himself.

On February 18, 2013, I was sitting in a Starbucks on one of the coldest days in New York City, on Face-Time interviewing Travis J. from his home in Orlando, Florida. I could not help but be impressed with his clean-cut demeanor and enthusiasm as he talked about his dreams, lyrics, goals, and his brand called Knue Era; which includes him and about seven other talented brave soldiers of our great country

Below are some of the of topics we covered:

Q. What is Knue Era, What does it stand for?
A. Travis J. It’s about change, its exactly what it says, it’s about a new generation of music. We are the next torch carriers. I want it to be the door that opens everything else. KNUE ERA stands for KNowledge, Understanding and Equity, and that’s how we live our lives.

Q. Where do you see yourself in three years?
A. Travis J. I see us touring in three years. That’s what I really want to do. The last show we did was with South-by-South West, last year. I love touring.

Q. Where can your fans find your music?
A. Travis J. YouTube under Knue Era T.V, Benofficial films for all my videos, to name a few (Wicked Visions, Digg it) and  Soundcloud  to listen to my most recent songs (I can do it too, Hold up, Everyday, Real or Not). 

Q. What artist inspired you?
A. Travis J. Well, I was inspired by a lot of artist but to name of few; Tupac, Snoop-dog, JayZ, and Kanye.

Q. Is your music similar to or different from the music today?
A. Travis J. It’s similar and it’s different at the same time. My music is unique because we are in a lane that has not been touched. I don’t know any rapper who has represented being in the military or who has rapped about it. No one has touched that area; I feel we can be the pioneers to make it cool to be military and make music. Just like Wiz made everybody want to smoke, and J. Cole made it cool
to be in school and rap. We will be the ones that represent the soldiers returning home from the military and making their dreams come true in music.

Q. Who are the artists you want to work with?
A. Travis J. Wow, there are a few, but definitely Erica Badu, Coldplay, and Kendrick Lamar.

Q. What Producers do you want to work with?
A. Travis J. The list is so long but the top two would have to be Timbaland and Pharrell.

This interview lasted for more than an hour, I will have to post the rest of it at another time; but I would like to add that it was a pleasure interviewing Travis J., I have no doubt he will reach all of his goals.
Travis J. is an artist on the rise! He plans on making his mark in the music industry. I predict that Knue Era will be the next generation of entertainment music royalty. This solider is determined and armed with education, talent and preparation. He is ready for the battle of entry into the music business, everything in his life has led him to this point. But mark my words, when he does, some will still try and call it Luck!

Check out his Music and Videos by touching the hyperlinks: Benoffical and Soundcloud to listen to music by Travis J.

References:
Interviewee Travis Johnson
Photos provided by Travis Johnson
Benoffical http://www.youtube.com/user/BenofficialFilmz
Soundcloud https://soundcloud.com/kmgtrav



Sunday, February 10, 2013

BrightShop


Digital marketing is necessary in all aspects of the entertainment today. Digital technology has been an asset to the artist and talent management industry. It is one of the largest tools used to propel artist from one plateau to the next in the area of marketing in order to ensure the artist’s growth, transition and sustainment in the business of entertainment.

One of the leading artist management companies is Primary Wave Music. Prime Wave Music is an independent music publishing, marketing and talent management company founded in 2006 by Larry Mestal. They handle the careers of major artist like CeeLo Green, Trina Braxton, Eric Benet, and Busta Rrymes. Recently, Primary Wave merged with Violator Management. In doing this they also acquired the management team of Michael “Blue” Williams who is well known for managing artist in the area of hip-hop and R&B. Blue was also the partner of the owner and CEO of Violator Management, the late Chris Lighty who suddenly pasted away last year. Lighty was very influential in making the rapper Fifty-Cent a millionaire with the well-publicized deal with the energy drink Vitamin Water.      

Robert Dippold heads the senior director of Primary Wave Music’s marketing department along with his two digital marketing managers Melissa Berlin and ReVal Davis ensure the advancement of the artist managed by Primary Wave Music. One of the major tools used by Primary Wave Music marketing team is called BrightShop. This group over-sees BrightShop within the marketing department; it is a production and digital marketing shop based within Primary Wave Music located in New York City. The staff is looked upon as the “super group” of digital marketers with brand and entertainment client experience. This group makes sure the talent and artist represented by Primary Wave Music reach their goals as well get them executed properly though as many channels as possible like digital media products, services, and marketing campaigns necessary to get that artist to the next level.


These are screenshots displaying the demographic measurements of visitors of this site and filter as a demonstration of digital marketing.
















References:
Primary Wave Music http://www.primarywavemusic.com/partner/MTUtZDJhMjgw#/partner/NzMtNmE5ZDNl