Digital marketing is necessary in all aspects of the
entertainment today. Digital technology has been an asset to the artist and
talent management industry. It is one of the largest tools used to propel
artist from one plateau to the next in the area of marketing in order to ensure
the artist’s growth, transition and sustainment in the business of entertainment.
One of the leading artist management companies is Primary
Wave Music. Prime Wave Music is an independent music publishing, marketing and talent
management company founded in 2006 by Larry Mestal. They handle the careers of
major artist like CeeLo Green, Trina Braxton, Eric Benet, and Busta Rrymes. Recently,
Primary Wave merged with Violator Management. In doing this they also acquired
the management team of Michael “Blue” Williams who is well known for managing
artist in the area of hip-hop and R&B. Blue was also the partner of the
owner and CEO of Violator Management, the late Chris Lighty who suddenly pasted
away last year. Lighty was very influential in making the rapper Fifty-Cent a millionaire
with the well-publicized deal with the energy drink Vitamin Water.
Robert Dippold heads the senior director of Primary Wave
Music’s marketing department along with his two digital marketing managers
Melissa Berlin and ReVal Davis ensure the advancement of the artist managed by
Primary Wave Music. One of the major tools used by Primary Wave Music marketing
team is called BrightShop. This group over-sees BrightShop within the marketing
department; it is a production and digital marketing shop based within Primary Wave
Music located in New York City. The staff is looked upon as the “super group”
of digital marketers with brand and entertainment client experience. This group
makes sure the talent and artist represented by Primary Wave Music reach their goals
as well get them executed properly though as many channels as possible like digital
media products, services, and marketing campaigns necessary to get that artist
to the next level.
These are screenshots displaying the demographic measurements of visitors of this site and filter as a demonstration of digital marketing.
These are screenshots displaying the demographic measurements of visitors of this site and filter as a demonstration of digital marketing.
References:
Primary Wave Music http://www.primarywavemusic.com/partner/MTUtZDJhMjgw#/partner/NzMtNmE5ZDNl
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