Tuesday, October 30, 2012

Managing an Artist


Cortez Bryant is the CEO of Bryant Management and Lil Wayne’s manager. He also manages Lil Wayne’s company called Young Money. Bryant was a classmate of Lil Wayne at the Eleanor McMain Secondary School in New Orleans. Once Lil Wayne’s career stated to take off, Wayne wanted Bryant to help him manage it because he was the only one he trusted. Bryant has a degree in mass communications and graphic design from Jackson State University.

Bryant was very instrumental with getting Lil Wayne appearances with other artist in order to build his reputation in the industry. In 2008, Lil Wayne won a Grammy Award for “The Carter III”. He sold 3.5 million units and became a solid contending artist.

According to (Larry Leblanc, In the Hot with Larry Leblanc) in an interview with Bryant, he speaks candidly about Lil Wayne. He states, “ He’s the creative guy, I’m the voice”. Cortez Bryant has managed to juggle all of Lil Wayne’s dreams and ventures with humility and ease. Although he had no formal training as a manager or desire at first, he does an incredible job of representing his childhood friend.




Lil Wayne was born Dewayne Michael Carter Jr. He came on the music industry scene at 9- years old, when he got the attention of Birdman Williams. By 1995, Lil Wayne was 13-years old and signed to the Cash Money label as one of the rappers of Juvenile. Soon after, Lil Wayne and other members of the group formed another group called “Hot Boys”.

By the time Lil Wayne was 17, he released his first solo album called “The Block is Hot”, this was his first hit which came out in 1999. He managed to have other success with his next album as well but lost his group members in the process. It was not until he completely went out on his own with the “The Carter II” album that he got real recognition as well as hit the billboard charts from selling about 240,000 units.





During Lil Wayne’s incarceration, Bryant was diligent about making sure Lil Wayne was not forgotten.
Several new singles were released strategically until Lil Wayne returned back to work. Bryant also had Lil Wayne’s protégé mix their material with Lil Wayne’s released material in order to keep Wayne's fans interested.






References:

Larry Leblanc http://www.celebrityaccess.com/members/profile.html?id=545

Google Images
http://www.google.com/webhp?hl=en&tab=ww#hl=en&sclient=psy-ab&q=images+of+coetez+bryant&oq=images+of+coetez+bryant&gs_l=hp.3...2436.11697.1.12450.17.17.0.0.0.0.121.1074.15j2.17.0.les%3B..0.0...1c.1.EY6U_iyuOxg&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=e55e27c31e3857be&bpcl=36601534&biw=1183&bih=786

Sunday, October 7, 2012

Pure Inspiration


                   
BackStory
James Hunter is the Founder and CEO of 1st Dibz Productions LLC. He resides in Florida now, but he is originally from Brooklyn New York. He is also an alumnus of Full Sail University with a Bachelor’s degree in film and a Master’s degree in entertainment business. As a Hip-Hop artist, his aspirations were cut short when he was shot three times causing him to become paralyzed from the waist down. He changed his focus to film once he enrolled at Full Sail University. He was injured again significantly when a truck ran him over. In addition, medical complications from both unfortunate incidents greatly plagued his college career. Regardless, he remained determined to accomplish his dream of building his own film production company.   

Interview
On October 5th 2012, at 6:00 p.m. on a rainy Friday afternoon, I was interviewing James Hunter at his home in Orlando Florida. He was having a Heineken and I was drinking bottled water on his patio.  The first thing I noticed about James was his incredibly charming personality. His voice was filled with enthusiasm as he used his hands when he spoke. It was very easy to become captivated listening to him, so much that I completely forgot he was half robot. He figuratively stood across from me just as a man sharing his industry experiences and personal obstacles that he obviously turned into opportunities. Our interview consisted of him sharing some of his negotiation experiences in order to get some of his films produced. We focused on three areas of negotiation: Leverage, Mutual Benefits and Tricky Tactics.

Leverage
The first opportunity for James came when he was looking for investors for the production of his first film “Juxed”.  Unfortunately around the same time, his wheelchair malfunctioned as he got half way across a busy street and a truck hit him. One of the doctors he developed a friendship with while being in the hospital for a year, was on the fence each time James asked him to be an investor. One day during one of James’s many surgeries, his doctor thought he had made an irreversible mistake; because of the friendship between the two men, the doctor’s wife compelled him to explain the situation to James. After James listened to him, he suppressed his true feelings of anger and blindly forgave his doctor. Luckily, the mistake was caught in time sparing both men possible legal issues. This time James jokingly reminded his friend of the potentially diverted malpractice lawsuit, asking once again, 
“ So doc, what’s up with you investing in my movie?” Without hesitation the doctor accepted James’s deal proposal and became an investor for “Juxed”. The two men are still friends today.

Mutual Benefit
Another opportunity for the Production on James’s short film “Juxed” began before he graduated from Full Sail University. He met Sean Nelson though a childhood friend, which is a Hollywood actor whose industry resume includes movies like “The Wood, Fresh with Samuel L. Jackson and HBO’s The Corner”. He explains to me, how he was willing to negotiate hiring Sean Nelson and Duane Finley as lead actors for about $1,500 to $2,000. But once Sean read the script, he wanted to negotiate being a co-producer as well as one of the lead actors in exchange for zero payment. James gladly accepted that deal and finished production of his movie once he graduated from Full Sail University with his film degree in 2010.


Tricky Tactics
In 2011, James was recommended to co-direct an independent film but after conversation with the filmmaker James realized he would be better suited as the producer. According to the hundred-page script, the amount of money he started his negotiation with was $15,000 in addition to 7% on the backend. The deal was agreed but not signed due supposedly to attorney backlog. After several assuring meetings but no signed contract in hand, James decided to confront the filmmaker. James learned that the filmmaker was stringing him along; meanwhile, using another company to produce the film for only $10,000. The day before Christmas, the filmmaker was unsatisfied with his decision and called James back. James successfully negotiated and signed a different contract that helped the filmmaker correct problems previously made by the producer he chose over James. 





Reference:
Retrieved from Interviewee, James Hunter, 1st Dibz Production LLC, 1stdibzproductions@gmail.com

Dr. Steve Adkins, Full Sail University Professor, sadkins@fullsail.com

Google images, Retrieved from
http://www.google.com/search?q=images+of+james+hunter+1st+dibz&hl=en&client=safari&rls=en&prmd=imvnso&tbm=isch&tbo=u&source=univ&sa=X&ei=1gNyUOD3LYXS9QSCioHQCA&sqi=2&ved=0CCMQsAQ&biw=1230&bih=737